Posted 8/31/12 by Amy Willsey in Fashion

Victoria’s Secret New Push-Up Sports Bra: Bold Move or Health Issue?


Photo by Victoria’s Secret

It’s not a new insecurity, some women need an extra umph when it comes to their bras, or better yet, want a little umph. But typically, up until recently anyhow, the bras that come with extra padding and push up are of the “real” bra variety.

Yet, Victoria’s Secret has decided to push the limits yet again. This time with the push-up sports bra.

I’ve had the feeling a man was behind this company all along… okay, so the CEO is a woman but Roy Raymond, a man, was the creator of this innovative company. Coincidence? I think not.

The Showtime, as the company has named this bra, is said to give a great lift and cleavage even while working out.


“Get a runway body in performance workout gear from Victoria’s Secret Sport.”

Photo by Victoria’s Secret

I’m a little skeptical on who thought this was an untapped market in women’s clothing.

Unless your goal to accomplish is turning heads, by both guys – to check you out, and girls – to judge you, I wouldn’t go this route.

Additionally, the bra has an under wire, is halter-like and has medium support. I’m thinking that sounds uncomfortable and unsupportive.

Then again, my goal when I hit the gym is to get my sweat on and feel healthy afterward. Plus I’m thinking guys will still admire a girl willing to get sweaty to stay in shape. And according to Mike Romaniuk, of Girl Get Strong, “Sweaty girls are hot.”

“Don’t underestimate the power of the ‘afterglow’ of a woman who is in her final stages of working out, cooling down or just having finished.” Romaniuk said. 

Dangers of an unsupportive sports bra

Studies have been conducted and found that failing to wear a sports bra that is supportive and properly fitting during exercise can lead to permanent breast damage, even if your breasts are small. These damages include:

  • Sagging breasts
  • Stretching and tearing of the ligaments that hold up your breasts
  • Nipple soreness and breast tenderness
  • Back and shoulder strain

Compression sports bras are the most common and reduce the movement of the breasts by pulling them close to the body. To me, pushing your breasts up and out with this push-up sports bra doesn’t sound like the best option for keeping perky, painless breasts.

Does this sports bra sound comfortable to you, ladies? Leave a comment and let me know if this is a top-seller or a bust?


Amy Willsey

I'm a junior magazine journalism major and business minor at the University of Missouri. I came from the lovely Kansas City and am a die hard Royals and Chiefs fan. I enjoy long-distance runs, alliteration and I spend my free time finding the fraternities with the cutest puppies. Carry on, all you pretty people, carry on.